There are places where beauty is seen, and others where it is revealed. At the Salone del Mobile 2025, the SALDA stand was not just a showcase, but an invitation to discover what usually remains invisible: the backstage of creation, the secret heart of our work.

Beyond the threshold of living – a warm and harmonious setting that welcomes our furniture as in a lived-in home – a second, more intimate, more narrative space opens up: a true museum experience, designed to tell the story of our know-how.

Here, the visitor is guided along a path that focuses on the hands of the craftsmen, the real protagonists of this section. Hands that carve, finish, paint. Hands that transform idea into matter and matter into beauty.

Next to them, archive sketches, finishing tests, fabric and material samples. Each element becomes a fragment of a larger story: that of craftsmanship that spans time, renewing itself without ever losing its soul.

Our stand is, after all, a living manifesto of making with care: a bridge between past and present, between memory and gesture, where art meets patience, technique meets passion, and time itself becomes creative substance.

A journey into the beauty that comes from what cannot be seen.

Craftsmanship Through Generations

At the Salone del Mobile, design tells its story through visions, materials, and details that define the present and anticipate the future. But behind every true innovation lies a legacy that stands the test of time: the craftsmanship, the manual skill that breathes life into unique creations.

An invisible, unbroken thread connects our historical archive to the furniture we create every day. It is the thread of time, flowing through preserved drawings but, above all, through the intangible yet invaluable savoir-faire of our artisans.

Their hands are the true protagonists of this story. Every brushstroke, every carving is a ritual—repeated over time, always the same yet never identical—a gesture that leaves a distinctive imprint on the material, shaped by experience, sensitivity, and excellence.
A silent language that only time can refine.

SALDA Artisanal Intelligence is about this: investing in people, not machines. Preserving the artistry passed down through generations, perfected over time, to create furniture that does not follow fleeting trends but embodies a timeless elegance.

At the Salone del Mobile, we celebrate this legacy, bringing with us not just objects, but the history, passion, and mastery of those who crafted them. Because true excellence cannot be replicated—it is passed down, preserved, and lived.

Download the brochure here.

Chinoiserie, a revered style in 18th-century furniture decoration, conjures up the delicate motifs and intricate techniques of China. Stemming from “Chinois,” the French term for Chinese, this art form embodies the Western embrace of Asian design, mirroring an intense admiration for its aesthetic finesse and rich artistic heritage. The quintessential themes of Chinoiserie unfold in tranquil portrayals of everyday life, serene mountain vistas, peaceful lakesides, elegant pagodas, and exquisitely illustrated birds and animals.

At SALDA, our skillful craftsmen have reinterpreted Chinoiserie, melting it with Italian artistry. This blend transforms traditional decorations through various techniques ranging from gold leaf painting to reversed painted glass and ceramic tops. Each technique enhances the distinctive characteristics of Chinoiserie while infusing it with a unique Italian touch.

The beauty of handmade lies in its magnificent imperfections. Each design from SALDA’s Chinoiserie collection is slightly different, yet similar in essence, ensuring no two pieces are exactly alike, yet each resonates with the timeless spirit of the original art form. Owning such pieces is not about embracing a legacy to pass down through generations, offering a tangible connection to both art and history.

Explore a range of customizable products that bring this ancient art into the modern day, allowing you to own a piece of history reimagined through Italian craftsmanship. Experience the blend of tradition and innovation, and let your home tell a story of cultural harmony.

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This is a tale.

A tale of style integration, where each piece of furniture can attune to any setting, not by fading into it but by becoming its highlight.

SALDA transforms the act of furnishing into a personal statement of identity. 

Every SALDA piece doesn’t just occupy space: it redefines it. A SALDA piece can shift the narrative of an entire room, introducing elegance and flair.

Fusion of styles, in the SALDA lexicon, is an act of bold distinction.

It’s about creating a harmony that resonates, a blend that accentuates rather than camouflages. Our vision goes beyond the physicality of furniture: each piece becomes a living entity that infuses every room with soul and story.

ONE SALDA.

It’s an invitation to craft your own space narrative, to etch your story within your home.

Discover our presentation – click here.

Meet Salda at Salone del Mobile Hall 13 – Stand G03

Artisan intelligence is a matter of hands: hands that craft, creating new worlds starting from ancient suggestions, handed down over time.

Here we are, in the heart of Brianza, a land where you can breathe the art of woodworking and discover the creation of furniture capable of lasting for generations. Here the artisans learned their art from parents, grandparents or from the entire community, observing the gestures and respecting the effort behind every detail.

Do you think words are enough to tell a centuries-long story of precious gestures, repeated and handed down from artisan to artisan?
The answer is: no. Sometimes, words are not enough.

The story we want to tell you starts from a pencil mark on paper.
For this is how our furniture is born: from an idea transmitted on a sheet of paper, and then on wood and precious materials through manual skills.

The hand is the center of everything: it is the hands that draw, carve the wood, choose the fabrics, paint and create the finishes on our furniture.
Hands carving wood, laying down gold leaf, drawing, painting, shaping and cutting, hands repeating gestures that are always similar, but create unique and different results.
From the hands literally flows the story of Salda: from photograph to photograph, from drawing to drawing.

It is the hands that craft memories: that is why they are the main characters in this video we made for you.

Enjoy it.

How different perspectives can change a single piece of furniture

Each choice leads to different roads, different moods, totally different journeys.
By choosing among the SALDA finishes and fabrics, we have made the same piece of furniture live three parallel and different lives. 
See how a finish can make a piece of furniture more classic or contemporary.

We were inspired by our heritage to give the piece of furniture a totally new look: a dip into the archive and a remnant of precious fabric was enough to do the magic.

Transforming the same cabinet into a classic piece or a contemporary piece requires great skill, but above all faithfulness to the original design. 

Look how a different fabric and a different treatment can switch the mood: diversity must be exalted, not hidden.