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Chiara Bertani

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This is a tale.

A tale of style integration, where each piece of furniture can attune to any setting, not by fading into it but by becoming its highlight.

SALDA transforms the act of furnishing into a personal statement of identity. 

Every SALDA piece doesn’t just occupy space: it redefines it. A SALDA piece can shift the narrative of an entire room, introducing elegance and flair.

Fusion of styles, in the SALDA lexicon, is an act of bold distinction.

It’s about creating a harmony that resonates, a blend that accentuates rather than camouflages. Our vision goes beyond the physicality of furniture: each piece becomes a living entity that infuses every room with soul and story.

ONE SALDA.

It’s an invitation to craft your own space narrative, to etch your story within your home.

Meet Salda at Salone del Mobile Hall 13 – Stand G03

We have always said it: ours is a Family Story.

But what does “a Family Story” really mean?

In recent years there has been a great rush, not only in our industry, to search for one’s roots. As in fashion world, where more and more archive clothes reinterpreted in a contemporary way by new designers are coming down the runway.

Having solid roots that reach far and wide is a good fortune and, often, also a guarantee of quality.

Having an archive that, as in our case, covers whole centuries of costume and style history means drawing from time-tested patterns, shapes, and inspirations that have been loved by generations of people. Timeless. 

Salda is a company born and raised in the heart of Brianza, the cradle of ancient furniture-making art, but above all the land of savoir-faire, with head and hands. Craftsmanship knowledge is handed down from one generation to another by sharing the work, observing gestures and passing tools from hand to hand. Guiding shapes, details of individual pieces and patterns are our craft heritage, a heritage that still tells our story.  

The story we want to tell you begins with many changes in the Salda world. First of all, we moved to a new location, not very far away physically from the previous one but light years away from the point of view of future vision.

Here, in these new halls, we in fact wanted to give space for production but also for the display and enhancement of our Heritage.

That is why we created a showroom where you can touch our fabrics, finishes and products, and where you can see the furniture in an everyday context, made of dreams but also of concreteness. 

During the move we also got our hands on the archive, where we found hidden treasures that we knew existed but were just waiting to be rediscovered. 

These treasures have become our museum-archive, a wonderful place where we take inspiration every day to create our custom-made furniture and where our customers can wander and be enchanted by the workmanship and endless possibilities.

Hands carving wood, laying down gold leaf, drawing, painting, shaping and cutting, hands repeating gestures that are always similar, but create unique and different results.

After all, Salda has always invested in the talent of men and not in the speed of machines.

Artisan intelligence is a matter of hands: hands that craft, creating new worlds starting from ancient suggestions, handed down over time.

Here we are, in the heart of Brianza, a land where you can breathe the art of woodworking and discover the creation of furniture capable of lasting for generations. Here the artisans learned their art from parents, grandparents or from the entire community, observing the gestures and respecting the effort behind every detail.

Do you think words are enough to tell a centuries-long story of precious gestures, repeated and handed down from artisan to artisan?
The answer is: no. Sometimes, words are not enough.

The story we want to tell you starts from a pencil mark on paper.
For this is how our furniture is born: from an idea transmitted on a sheet of paper, and then on wood and precious materials through manual skills.

The hand is the center of everything: it is the hands that draw, carve the wood, choose the fabrics, paint and create the finishes on our furniture.
Hands carving wood, laying down gold leaf, drawing, painting, shaping and cutting, hands repeating gestures that are always similar, but create unique and different results.
From the hands literally flows the story of Salda: from photograph to photograph, from drawing to drawing.

It is the hands that craft memories: that is why they are the main characters in this video we made for you.

Enjoy it.

Summer – the art of weaving the threads of time.

Summer is a dilated time: it’s relaxation, at home or on the edge of a wood, or even by the shoreline. Summer is a lost time, threads of memory that intertwine and become memory.

Weaving is the watchword of the season: crochet is not just a hobby to take on holiday but a constant mood that accompanies every suggestion.

The magic of manual weaving and crochet is not in the fiber of the fabric, but in the spaces. It is the empty spaces that fascinate, because it is in the meshes of time that the most precious memories lurk.

Embroidery is also an art of this season. It takes time and manual skill to create something precious, inspired by nature and its wonderful creatures. On the precious fabric, the artist’s inspiration comes to life, thread after thread. A slow magic that never ceases to fascinate.

How different perspectives can change a single piece of furniture

Each choice leads to different roads, different moods, totally different journeys.
By choosing among the SALDA finishes and fabrics, we have made the same piece of furniture live three parallel and different lives. 
See how a finish can make a piece of furniture more classic or contemporary.

We were inspired by our heritage to give the piece of furniture a totally new look: a dip into the archive and a remnant of precious fabric was enough to do the magic.

Transforming the same cabinet into a classic piece or a contemporary piece requires great skill, but above all faithfulness to the original design. 

Look how a different fabric and a different treatment can switch the mood: diversity must be exalted, not hidden.

Among the rainforests and mysterious lands of Borneo springs the Makassar, a fine black ebony with brown streaks: the quintessence of nature and beauty.

And it is precisely Makassar that stars in the elliptical table and console signed by SALDA artisans: pieces inspired by the 1950s and shaped by hand with infinite skill.

Complex shapes are a challenge our craftsmen are not afraid of: the columnar stand is the distinguishing mark of these pieces and it is covered with liquid bronze lacquer.

It takes more than a month and the work of several professionals – carvers, cabinet makers, lacquer workers, vanishers – to create a unique piece. The latest jewel of Salda’s cabinet making, the ultimate in luxury.

Customize your piece: console, elliptical table, round table, table with twin pillars. The choice is yours.

In recent times we hear a lot of talk about AI, artificial intelligence. We are sure that technology can make humanity grow in medicine, science and many areas.

But what about art? And what about the craftsmanship, the details?

In a time when man increasingly turns to technology for all kinds of activities, creative activities included, SALDA wants to rediscover what is most surprising, contemporary and ingenious: the ancient wisdom of craftsmanship.

This is the world of SALDA AI, that doesn’t stand for Artificial Intelligence but Artisanal Intelligence. A world made of ancient gestures repeated for centuries, handed down, reinterpreted and made modern but always faithful to their mission: the creation of unique, personal, unmistakable furniture.

We want to bring at Index Dubai 2023 the vision we spread at Salone del Mobile Milano: we want to share and celebrate with you the authenticity of imperfection, but also the power of perfection: the human gesture, in fact, is also capable of creating flawless pieces.

For us, it is really a huge privilege to bring you the ideas we shared during the Salone del Mobile Milano and to rediscover, together, the intelligence hidden in the hand gesture.

We can’t wait to see you in Dubai!