In recent times we hear a lot of talk about AI, artificial intelligence. We are not surprised by this, and we are sure, after all, that technology can take us by leaps and bounds in so many areas, medicine and science foremost among them.

But what about art? The craftsmanship? The pursuit of detail?

At SALDA we have been wondering about the role of machines for a long time: the result is a Manifesto, which we will bring to the Salone del Mobile in Milan.

“We invest in human talent, not in the speed of machines.”

In a time when man increasingly turns to technology for all kinds of activities, creative activities included, SALDA wants to rediscover what is most surprising, contemporary and ingenious: the ancient wisdom of craftsmanship.

This is the world of AI, that doesn’t stand for Artificial Intelligence but Artisanal Intelligence. A world made of ancient gestures repeated for centuries, handed down, reinterpreted and made modern but always faithful to their mission: the creation of unique, personal, unmistakable furniture.

At Salone del Mobile Milano we will celebrate the authenticity of imperfection, but also the power of perfection: the human gesture, in fact, is also capable of creating flawless pieces.

Ready to join our new Humanism?

Meet Salda at Salone del Mobile Milano
Hall 01 Stand G03

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